Ford $1.3 Billion Loss Electric Vehicles 2024. The unit reported a staggering loss of $1.3 billion for the first quarter, equating to a loss. Ford projects model e losses to reach $5.5 billion this year after a $1.3 billion ebit loss in q1.
Although ford expects ev costs to improve, the company expects this will be offset. Ford’s electric vehicle (ev) division, known as model e, faced a tough start to 2024.